Benefits of a Mobile Friendly Website Design

“Change is the only constant”

The Internet is ever changing and it can be accessed in ways that was never imaginable. There’s no denying – smartphone, laptops and tablets have become a vital part of our lives and these allow you to browse Internet on the go. Observe people while walking on the streets and you will find most of them immersed in their phones – someone trying hard to find a location, someone else downloading music or someone explaining the specifications of another smart phone on the online store, to a friend.

Why should You make Your Website Mobile Friendly?

For those who have been dragging their feet to create a mobile responsive website (one which can be viewed properly on any electronic device), it’s high time that you fold your sleeves and get to work. Google has incorporated the mobile-friendliness into their ranking algorithm and websites that are not yet compliant with these standards will be ranked lower.  

From April 21, 2015 onwards, Google will be checking individual websites for mobile-friendliness and rank them accordingly. To determine whether your website is mobile friendly or you need to work upon it to integrate mobile-friendliness; you can use the Mobile-Friendly Test.

Benefits of Having a MobileFriendly Website Design

If you are the marketing manager who is responsible to increase the sales and branding of a particular company product or service, you should first consider designing a responsive website. If you are fearful that your superiors might not give their consent, here is some information that will help you create a strong case study on the benefits of mobile friendly websites:

• Better User Experience: How will you feel if you open the company website on a mobile device and you see some unorganized chunks of garbage? If you feel so frustrated, think about the consumers. Can you ever turn these visitors into customers? Possibly never. If the visitors don’t find appropriate information, they will leave your website then and there and will never ever return. So it is essential to provide good user experience on mobile and other electronic devices to increase the conversion rate. This also helps to create better customer relationships.
• Increase the Time Spent on Your Website: Most websites have a purpose and it is critical to hold the visitor for some time to attract his attention.  With mobile devices, holding on to the visitor is more difficult since the person browsing is on the go and the level of concentration is much lower. With easy navigability and well presented content, the chances of converting visitors into customers, increase. 
• Optimal Loading Speed: Time is precious and you have very limited time to impress the visitors. A website that is not mobile-friendly will load very slowly, compelling the visitor to switch on to some other site. A mobile-friendly website would load quickly since the coding is done in a way that is compatible with electronic devices. Mobile users would abandon a site if it does not load within 6-10 seconds.
• Mobile SEO Friendly: When it comes to SEO, Google is God and Google urges it that the websites are made responsive. If that is not possible, you at least got to have separate HTML website dedicated for the mobile users. This will help your website to rank higher on the Google mobile search.
• Stand out in the Competition: If you want to stand out in the competition, you need to be one step ahead of your competitors. To make sure you are on the right track, you can visit the competitor’s website and see how it is performing. To tap into the online audience, it is essential that you keep yourself updated with everything going around the Internet.

As mentioned earlier, the Internet and its trends are ever changing, so it is essential for you to be pro-active and keep yourself updated. Update your website and make it mobile-friendly, if you haven’t yet, and see the positive effects. 

Author Bio: Vineet Agarwal has been long associated with V1 Technologies which offers world class Website Design, SEO & PPC, Domain & Hosting, Mobile AppDevelopment and other similar services. Aside from being a dynamic entrepreneur, Vineet is an avid traveller and loves exploring new countries and culture. Discount car rentals interest him largely and he has been extensively sharing his knowledge with friends and peers about discount car rentals and mistakes to avoid when hiring cars.